Imagine you have a successful Facebook page but can’t get sales. Consider a few ways to boost eCommerce sales with Facebook.
You can share educational content or even install Facebook share buttons so that people can help to spread the word about your business right from your website. Read on to learn more about these and other marketing strategies.
1. Share Live Product Demos
One of the best ways to boost eCommerce sales is with Facebook Live videos. You can stream a video to your online store’s Facebook page. Customers and followers can watch the live video to learn how a particular product works and engage with you in real-time by commenting with questions and feedback.
After you finish the demo, you can encourage viewers to go to your website and buy the product you’re promoting. Leave a link to the product page in the video’s description so that it’s easy for people to find it.
During the video, ask if viewers have any questions about the product. You can then leave the video up for people to watch later to help generate more eCommerce sales.
2. Post Consistently
Another thing that can help you boost sales is publishing content consistently. Create a content calendar and schedule your posts to go out throughout the week. You can create all of the content for a week at a time so that you don’t have to do so every day.
Try not to make everything you post too sales-y, or you could turn away followers. Provide value with most of your posts, such as providing tips on how to choose or use the products you sell.
The more often you post, the more likely you are to reach more of your audience. As you post more, people will learn more about you and your business. Then, some of them may become loyal customers.
3. Work with Influencers
Facebook may not be the top platform for influencer marketing, but that doesn’t mean you shouldn’t try it. You can find influencers with a large audience of your ideal customers. Then, you can pay the influencer to share a post on their page and demonstrate or promote your products in their live videos.
The influencer can link to your website or product page to help drive sales. You can set up a specific link for the influencer to track the success of their campaign. That way, you’ll know how effective your influencer marketing campaign is and whether the influencer is the right fit.
If possible, work with a few influencers in your industry. You can reach even more potential buyers very quickly.
4. Use Share Buttons
Maybe you don’t have a problem getting people to your website. However, you’re ready to scale your business and want to make it easy for customers to share your stuff. In either case, you’ll want to install share on Facebook buttons on your website.
When someone visits your main website or a product page, they might want to share it. If you don’t have a share button, they’d have to manually copy and paste the URL. A share button means they can post the page to their profile with a couple of clicks.
You can install share buttons on as many pages as you want. Website visitors can share their favorite products with their friends and family, which could help you get more sales.
5. Give Ads a Try
Unfortunately, it can be almost impossible to grow your Facebook page organically. Take a look at your business budget and determine if you can afford to pay for Facebook ads.
You can design an ad campaign around a single product, a limited-time offer, or your overall online store. Facebook lets you choose the ideal audience for your ads so that you can target people who are most likely to buy.
Retargeting is also available so that you can target current followers or previous website visitors. You can remind them about your store and what they were shopping for. This is often a highly effective way to generate more sales, as the target audience is already familiar with your business.
6. Set Up a Facebook Shop
Even if you make sales through your website, you may want to create a Facebook Shop. You’ll do this under your Business Manager dashboard. Connect your website to Facebook, and you can set up checkout methods and a product catalog.
You’ll then publish your shop, and Facebook will review that it meets their requirements. After that, the platform will allow others to view your shop and purchase products.
If you have trouble getting clicks to your website, a Facebook Shop is great. You can eliminate a step by enabling customers to make purchases directly from Facebook, and they’ll be more likely to buy from you.
7. Connect Through Messenger
You can also use Facebook Messenger to communicate with your customers. Allow people to ask questions about specific products, discounts, or other things related to your store. You can use these interactions to alleviate concerns people have.
Depending on the exchange, you may even be able to close a sale in your messages. Send the customer a direct link to the product they’re looking at to help them make a purchase.
Messenger is also an excellent tool for providing customer service. After someone places their order, you can send updates on shipping. You can also communicate about refunds or returns or work to help resolve issues and make your customers happy.
8. Allow Customer Reviews
You can allow customers to leave reviews on your Facebook business page. Assuming you get good reviews, you can use those to encourage new customers to work with you. People will see a star rating, so they can decide if your business is good or not.
If you get negative reviews, you can respond to those. Make sure your response is calm and professional so that you can show customers you want to help them.
Of course, you may not get many reviews at first. However, it’s easy to allow reviews, and it can help new customers trust you.
How Will You Boost eCommerce Sales with Facebook?
Whether you use share on Facebook buttons or a Facebook shop, these strategies are proven ways to boost eCommerce sales with the platform. You can use social media to grow your business based on what works for you.
Be sure to give a few strategies a try to see what generates results. That way, you’ll know what to focus on to help reach your business goals.