Insert emoji in youtube video title and description is not very hard to do and it makes your youtube video title more eye-catching. You can get emojis similar to this thumbs up 👍 in your YouTube video titles and descriptions. Here’s how to do it.
Since these sorts of characters are getting so popular, we wanted to understand if that they had any impact on youtube SEO & PPC and if we should always use them or not and how to insert emoji in youtube title and description.
Emojis are symbols which are universally recognised across different platforms and devices, meaning they should display across your windows computer or apple iPhone. They can be useful in drawing attention to results and creating SERP snippets with increased click-throughs.
Are Emojis Harmful to Use for YouTube?
The jury remains out on whether adding these to a video title and outline will harm your results. It’s been explicitly stated by John Mueller from Google that adding these in your YouTube description won’t do any damage.
We’re running a test on this at the moment and will report back once complete. We’ve got two sites set up testalpha.online and test beta online and we’re waiting to see which outranks the other for some unique terms.
Setting up these tests showed that it wasn’t the copy-paste endeavour I first assumed it would be to place emojis into page titles and descriptions. If you’re about to try and do the same or have become a little frustrated as to why it’s not working for you then this article should help.
Do Emojis Impact YouTube SEO?
Before beginning to dive into all the explanations why emojis are useful, you ought to skills they will impact SEO and PPC.
We can say with no doubt that emojis are very used by lots of people. Millennials love them and prefer them instead of words. In a survey conducted by Harris Poll and commissioned by GIF platform Tenor, it resulted that 36% of millennials (ages 18 to 34) prefer gifs and emojis to have a better communication of their thoughts and feelings rather than using words. Inserting emojis to YouTube title and description actually helps to Increase the Click-Through Rate and can improve relevancy in search.
How to Insert Emoji in YouTube Video Title and Description
To use emojis in the title and description, you have to select and copy (with Command + C on Mac / Control + C on Windows) the emoji and paste (with Command + V on Mac / Control + V on Windows) it in the title and description of your Youtube videos or any post. You may also love to read: 7 Best Face Swap Apps for Free!
Objects for YouTube
How to insert Emojis in your page code
The exact method you employ for editing your pages meta tags (title and description) will likely depend upon the CMS you’re using. WordPress is the solution I was using so I’ve documented the process for this. However it should be an identical process regardless of the CMS, or simply creating a flat site.
Surprisingly WordPress does not come with an out the box solution to creating custom titles/descriptions. This is something you will need a plugin for. I’ve tried a few different ones for adding meta tags and found there were surprisingly few that allowed you to do this on a page by page basis.
None of the plugins I attempted allowed me to copy/paste an emoji straight into the code. All of them which I attempted would allow me to enter an emoji into the text field but upon saving would return to the default state. I suspect that the emoji was causing an error that none of the plugins could handle, none of the ones I tried returned an error message on saving or gave any clues as to what was going on though.
The way around this is to use the HTML code for the emoji rather than the emoji itself. The plugin I settled on using was Yoast SEO plugin, as this was the solution I initially tried and it usually displays the predicted SERP result, so I could see straight away if I had the correct code for the emoji.
The next thing you would like is the emoji itself, or rather the HTML entity for the emoji. Finding a site that gives this information isn’t that easy, I found this one: Emojis for Website Title and Meta Description. Find the emoji you would like to use then copy/paste the code shown into the sector for the title/description and use it as you would like.
If you’re coding a page from scratch then you ought to be ready to use these codes in much an equivalent way, manually adding them into the page title/description tags as needed.
I am sure that this article will help you on your YouTube journey and you will get more views on your videos by inserting those emojis in your YouTube video title and description. What do you think about inserting emojis to the YouTube video titles? Comment below to share your thoughts.